Amway Global and Los Angeles Sol Set Goals for New Partnership

Monday, March 09, 2009  by Steve Lieberman

I am excited to share with you the details of both a new partnership between Amway Global and the Los Angeles Sol Women’s Professional Soccer League team, as well as an endorsement relationship with the new league's star player Marta.

Last week, Jori Hartwig, VP of Marketing, was invited to LA for the big announcement. The room was buzzing with excitement as Jori announced our new partnership with the team and special endorsement of star player, Marta Vieira da Silva, who has also been named three-time FIFA Women's World Player of the Year. In fact, “Marta’s Maniacs in the Amway Global Corner” will be a specially-branded seating section in the stadium for the most rabid fans of the Los Angeles Sol and its star player.  

This new opportunity means that the Amway Global name will appear on the front of the LA Sol team jerseys, and will also be featured on a number of in-stadium, community, and grassroots components surrounding every home game. Amway Global will receive in-stadium video features and PA announcements, and presence on the team website and within selected collateral materials, including schedules, tickets, and press conference and mixed zone backdrops.

As interest in both men's and women's major league soccer continues to rise, we're happy to complement our efforts with the San Jose Earthquakes, and to be able to reach even more consumers with our ARTISTRY, NUTRILITE, and Amway Global brand stories.

The Sol's season opener is March 29, 2009, with a match against the Washington Freedom.

Comments

Andrew C Sargeant said:
March 11, 2009 11:39 AM | #

COOL !!!! Thanks Steve.

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