Shaking things up with the San Jose Earthquakes

Tuesday, January 27, 2009  by Steve Lieberman

I am proud to announce that Amway Global has joined forces with the San Jose Earthquakes Major League Soccer team for an exciting three-year partnership.

As interest in major league soccer continues to rise, we're excited to be part of the growing trend, reaching even more consumers with our Artistry, Nutrilite, and Amway Global brand stories.

This new sponsorship opportunity means that the Amway Global name will not only appear on the front of the Earthquakes jerseys and team gear, but will also be featured on a number of in-stadium, community, and grassroots components.

Another part of this exciting initiative is that Amway Global is now the official sponsor of the Kicks for Kids program, focusing on fitness and healthy lifestyles, as well as bringing underprivileged children to Earthquakes games. Through the program, Earthquakes players will visit 15 schools or community centers in the Bay Area to discuss the importance of being active and living a healthy lifestyle. At each event, the player will also distribute tickets and replica jersey shirts to 150 children per school.

The partnership kicks-off in part on January 28, when Amway Global will have a presence at the Mexico vs. Sweden game at the Oakland Coliseum. The Quakes open their season on March 21, 2009 with a match against the New England Revolution. Look closely, you'll probably notice the 30-foot tall inflatable Amway Global/Earthquakes jersey that will be displayed!

Comments

enjoying the Journey said:
January 28, 2009 3:36 PM | #

That's great having a professional team displaying not only Nutrilite and Artistry but now Amway Global! But I have never even heard of the San Jose Earthquakes. Why not try something that is already extremely popular like MLB or NFL or even take complete advantage of us owning the NBA Orlando Magic. Not something that is small now and rising like soccer. Yes soccer is popular world wide but not so much in the USA. While NBA, NFL, & MLB is still extremely popular. It would be great to even see an Amway Global Super Bowl commercial. Still you guys are doing a great job. We joke that we now see more Amway Global commercials then we see GEICO commercials. Move over Gecko, Caveman, and stupid stack of money with eyes. Because we are Amway Global “Now You Know”!!!

Cindy Droog said:
February 2, 2009 11:34 AM | #

Editor's Note:

We did receive 2-3 comments today about Avon's ad during the Superbowl, which you can view here: http://www.youtube.com/watch?v=4xBGViKVIpU.

These comments were accidentally deleted (apologies, specifically, to C.J.), but essentially commented on Avon's use of the New Year's resolution & economic downturn theme(s) in this 30-second spot featuring real representatives. Also, the comments begged the question about whether we'd considered Superbowl advertising.

At this time, we have not, but we'll see what the future holds!

CJ said:
February 2, 2009 10:26 PM | #

Thanks Cindy. You can read the gist of my comment on Robin's Super Du Blog regarding his Quakes Visit.

Cindy Droog said:
February 4, 2009 2:10 PM | #

I wanted to share CJ's comments rather than posting a link. So, for those who have some ideas to add, please do. CJ said:

On this sports marketing thing, here's my two cents:

Wow, I just watched the superbowl and noticed that Avon had a commerical. And all they had to talk about on the commercial was that someone sold $800 worth of makeup.

Why oh why didn't Amway Global take the chance to really advertise during the superbowl? Don't we have a better story? We could have showcased not only all the companies we work with such as Barnes and Noble and others, the fact that everyone owns their own business and they decide their own hours, that its a worlwide global business someone can run from their home, but we could have showcased NFL players such as Foley and others we highlight on thisbiznow.com who have gone on to build large Amway Global Businesses all around the world and then show ordinary non-entertainment/sports folks acheiving the same type of success.

I understand the basic premise of the advertising campaign that AG has enacted, but I think it would have been a great success.

Couple this:if AG would have thought this through, they would have had branded clothing available for IBOs to purchase just for the game because just about everyone will be at a superbowl party somewhere. Once the commerical(s) would have come on, IBOs around the world would have capitalized on that commerical.  

Even better, could have tied a free sample of the caramel 100 calorie bar by getting in touch with a Amway Global IBO. The corporation could have had so many IBOs and clients sign up in one night that it would have been ridiculous.....another missed opportunity. I love the business, but cmon corporate folks  and new VP of Marketing think ahead and outside the box!

Top it off, it would have attracted more partner stores to Amway Global and I'm sure some of the partner stores would have contributed towards the cost of the commercial airings. You mean to tell me that a couple of million would have hurt for several priime commerical airings during the superbowl if the corp is already spending millions in TV and print ads? How much publicity that would have gained the day after on CNN and other business reporting entities when Amway Global announces in the midst of this global economic upheaving that their superbowl advertising paid off soo well in business started, samples given out, and clients they registered? Just for the record from my last mention, the shirts/logoed gear that the IBOs could have worn at superbowl parties in the thousands/millions around the world, would have been gear that they buy from AG-another income stream for the corporation that benefits everyone..Attach PV to it and you have an ultimate win-win-the corp could have been having this plan in the works at least since November 2008 so they could make sure they have enough logoed gear for IBOs to purchase in enough time.

Does AG want to hire me as a consultant or what-LOL!

Jeffrey said:
February 5, 2009 5:07 PM | #

I have an idea that would benefit a lot more IBOs and be a lot cheaper to do: fix the receipt function. It's broken, like this record.

Bridgett said:
March 10, 2009 11:38 PM | #

Regarding CJ's comments:

We don't seem to be advertising the business opportunity, are we? Maybe b/c there's not agreement within "the field" as to what that opportunity is.

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