-
Amway Global and John Tesh Pair Up for Products and Promotions
-
Recently, Amway Global announced an agreement with entertainer, author, and radio host John Tesh to develop and distribute products and advertise on Tesh's "Intelligence for Your Life" radio show. In addition, the company announced an agreement with actress Connie Sellecca - Tesh's wife - to distribute her Sellecca Solution skin care line. Tesh and Sellecca have been married since 1992.
That's the business side of the story, and there's more of that in this post. But on a personal level, I've had the fortune of sitting and talking with John about his philosophy of helping people live better lives. Throughout these talks, it really hit home what a perfect fit he is with our business model. After all, our business opportunity is about empowering people to achieve dreams, and to make life better for themselves and their families. Tesh supports those same objectives. From offering advice on parenting, finances, relationships, or fitness on his radio show to his weekly blog about achieving inner health and happiness, John embodies the spirit of Amway Global.
Here's a little more about John: In 1996, after 10 years as co-host of "Entertainment Tonight," he surprised many of his fans by leaving to pursue his career as a full-time musician. Since then, he has become one of the most successful syndicated radio show hosts in the country with eight million listeners each week to "The John Tesh Radio Show: Music and Intelligence for Your Life." He has recorded more than 40 music CDs, three DVDs, and is author of three books, including Intelligence for Your Life: Powerful Lessons for Personal Growth.
This partnership between Amway Global and John Tesh allows us to advertise and sponsor content on the "Intelligence for Your Life" radio program and sponsor health and beauty segments on the show. "Intelligence for Your Life" is carried on more than 300 radio stations in the U.S. and Canada.
We'll also be selling Tesh products, including books and CDs. John will appear in selected AMWAY GLOBALTM advertising and communications and make personal appearances at Amway Global events. Also, in 2009, we will begin distributing Connie Sellecca's Sellecca Solution products exclusively through Amway Global. It is a luxury skin care sysem designed for sensitive skin, and will be a fantastic complement to the ARTISTRY® skin care and cosmetic brand.
I've also met Connie, and I hope you will have the pleasure someday as well.
Please join in me in welcome John and Connie to our business family - I know they're going to fit right in!