Amway Global Advertising Update

Thursday, November 13, 2008  by Steve Lieberman

We took a major break from television advertising during the presidential election period, but we're coming back, and in a big way! Over the Thanksgiving weekend, we'll have a major presence on most networks.

For many families, Thanksgiving just wouldn't be the same without the Macy's Thanksgiving Day Parade and football - and Amway Global will be a part of both. 

Look for advertising during the live broadcast of the 82nd annual Macy’s Thanksgiving Day Parade, airing from 9 a.m. to Noon EST Thursday, Nov. 27 on NBC affiliates across the U.S. The parade will be hosted by NBC Today Show hosts Matt Lauer, Meredith Vieira and Al Roker, and feature performances by Miley Cyrus and America Idol finalist David Archuletta, plus marching bands, floats and those famous inflatable characters. Millions of people tune in to see the parade broadcast live from Manhattan on Thanksgiving Day.

Those planning to watch football during the long holiday weekend will see Amway Global advertising on NFL games on CBS, FOX, NBC, and the cable NFL Network. Our ads will air during the NBC Sunday Night Game as well as other NFL game broadcasts. Complete details will be available at AmwayGlobal.com in the coming weeks.

We also recently shared with our IBOs that Amway Global will be the presenting sponsor of the NBC Holiday Celebration on Ice, airing Nov. 30 from 4 p.m. to 6 p.m. EST. The show will feature an all-star cast of legendary skaters, including Nancy Kerrigan, Todd Eldredge, and Yuka Sato, plus performances by American singer-songwriters Amy Grant and Michael W. Smith.

As Presenting Sponsor, the Amway Global name will appear in television advertising surrounding the telecast, print materials and event signage. Look for a special Artistry "Beauty Begins with Heart" vignette highlighting our partnership with Easter Seals and featuring some of the skating superstars featured in the show.

Watch, enjoy, and please, let us know what you think!

Comments

Jeffrey said:
November 13, 2008 11:01 AM | #

Here goes my broken record again: It sure would be great if we could get the customizable ads that we have been promised since August so that we could actually personally benefit from it. I think the ads fell into a black hole at the bottom of Lake Baikal. Does anyone have some scuba gear with a waterproof Xenon headlight on top so we can go look for them?

karim kanji said:
November 14, 2008 10:02 AM | #

What is meant by customizable ads? My question is how can us IBOs take advantage of these marketing initiatives and translate them into further sales for us? Thanks!

Jeffrey said:
November 14, 2008 10:30 PM | #

They were ads that were going to be posted in the "Manage My Business: Advertising" section of amwayglobal.com.  IBOs were to be able to download them and insert their contact info before taking them to a local newspaper.  They were never posted and have been put on indefinite hold for some unknown reason.  I guess the company can advertise all they want to, and that's OK, but I guess the only way we can generate add-on business (because that's all advertising gets is just add-on stuff), is to run the small classified ads with no product pictures.  I cannot get anyone in management to give me a reason.  I can live without the ads because I've been doing it, but it would just be nice if they'd loosen up and release them.  How could something like that be deceptive if all you can do is insert your contact info?  If you want to hear distortion, attend some Open Meetings by some accredited Diamonds; not all of them, of course, but some are still twisting things.

Bev Korasack said:
November 27, 2008 4:57 PM | #

In the midst of Economy Crises, Amway is growing because it has never trained IBO to spend more than they make. Cash is the king, not Credit with Debt and needs Tax payers to bail out with bad money management certificate. Invest $.50/day to build your empire for the next generation to come, yes it takes a community belief. We will win the Economy war.

Bev Korasack

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