Amway Global and the YMCA of the USA

Thursday, August 07, 2008  by Steve Lieberman
Category: Announcements, health, Marketing

We've been talking for quite some time about the significant investment we're making in raising public awareness of our business, the opportunity we support, and the products we offer. Now that you've seen our multi-million dollar advertising campaign, direct response marketing, and the high-profile sponsorship of Tina Turner's North American tour, I hope it's evident we're making significant investments in our brands.

We're devoting tremendous time, energy, and resources to increasing awareness and understanding of Quixtar North America / Amway Global.

We're also truly committed to helping people improve their health and wellness, as demonstrated by our Nutrilite brand's "Best of Nature, Best of Science, Best of You" philosophy, and that's why I'm especially excited about our newest big announcement. We're joining forces with the YMCA of the USA to support the YMCA's efforts to build healthier communities across America. Not only will we be reaching millions of Americans -- the nation's 2,686 YMCAs serve 21 million people each year - with the Amway Global name, we'll actually help people take steps to improve their health and wellness.

Through this collaboration, we will:

-- support Activate America®, the YMCA's response to our nation's health crisis
-- fund a consumer-education campaign designed to empower people to improve their health and well-
   being
-- create targeted initiatives for teens
-- offer online wellness tools for adults and families
-- provide grants to support wellness events at up to 100 YMCAs during America On the Move Week
   with the YMCA

There will be plenty of opportunities for Independent Business Owners to become involved this fall in this collaboration, so please stay tuned to the Opportunity Zone and IBO communication vehicles for more details.

We hope you're as excited as we are about tying the Amway Global name to an organization as esteemed as the YMCA, while helping people build healthier lifestyles at the same time. This collaboration is truly a win-win and just one more way that we are supporting IBOs in their tireless efforts to grow their businesses.

Comments

rdknyvr said:
August 7, 2008 6:18 PM | #

Steve,

This is wonderful news -- a little bit of info was out already -- and you've filled in a few more of the blanks.

A quick question which I'm hoping you or someone from your office can answer... you mentioned that through the collaboration with YMCA/USA, Amway Global/Quixtar will "offer online wellness tools for adults and families."

(1) will these online wellness tools be available to IBOs to use with regular customers, as well as YMCA-generated contacts? and,

(2) is the online Personalized Health Questionnaire going to be updated and maintained as part of the Amway Wellness initiative, of which I would think this YMCA collaboration would be part?

Thanks again, and with appreciation,

 Hi,

The online wellness tools will actually be available to the public and more details on that will be coming in the next few weeks.

I don't know if the Personal Health Assessment is being updated but I do know that it is not connected to the Y collaboration.

Thanks for your interest in the program. More details will be shared with IBOs soon via email.

Thanks,

Anna Bryce

visioneer said:
August 7, 2008 7:21 PM | #

Steve,

I am member of our local YMCA, and I can honestly say that they are an outstanding organization. The staff is always cheerful, hard-working, call you by name, and work hard at establishing a family friendly atmosphere.

The fit with Amway Global is awesome! Building healthier lives with great products and lifestyle changes!

Thanks for all you do to make this business better for everyone!

TWS said:
August 7, 2008 8:01 PM | #

I think this is a great step for Amway Global and thier continued effort to create awareness during this transformation process. But even more than the marketing aspect, I think its a perfect fit to team up with the YMCA and truly back up the statement of "helping people live better lives", with action.

Sivaram said:
August 7, 2008 8:10 PM | #

Steve,

That is excellent News. Perhaps in the upcoming communications the corporation can advise the IBO DOs and DONTs in terms of ethical practice of working with Y during this partnership. Thank You for the tirless efforts to help our business. We are blessed. No recession in our busines !!

karim kanji said:
August 11, 2008 4:11 PM | #

Cool! Any news on any further "investment" in Canada? Hmmm.....maybe a hockey player? KK

blueskies365 said:
October 25, 2008 12:03 PM | #

Thank you Amway Global for getting our name out there in very positive environments. The YMCA I have been a part of has some wonderful people running it. Amway Global's part will just make it a better place to be.

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