What we say about a product - any claim we make about features, benefits, or performance - is more than just marketing. It's a matter of the reputation of our products, business, and IBOs. Because of this, we take claims very seriously.
Before a product is launched, there are dozens of people at Quixtar and Alticor who work on determining what can be said about a product that's accurate, factual, and representative of most people's experience with that product. Claims substantiation typically involves marketing, research and development, quality assurance, and legal, among other departments.
Rules gets involved when someone is making claims about a product which fall outside of what we've published or provided for use.
As many of you may know, Quixtar is planning to launch Perfect Empowered Drinking WaterTM, which is being sourced from an outside vendor. Because this product is manufactured by another company, we rely on the vendor for claims information and substantiation. But our commitment to ensuring only approved and appropriate claims are used to promote our products remains the same, regardless of the manufacturer.
Quixtar recently communicated to its IBOs about the need to make only approved and published claims about this product, and outlined that any IBO making exaggerated claims about the product's effectiveness or implying that it can be used for medicinal purposes would be in violation of Quixtar's Rules of Conduct.
IBOs must only use claims and demonstrations which have been approved by Quixtar to promote this product. This list of approved claims is available at www.drinkperfectwater.com or in the "What's New" section at www.quixtar.com. We currently are working with the manufacturer on demonstrations and claims and will update the list of claims as we are able to substantiate them.
As our rules state, if an IBO is found to be making claims that aren't supported in authorized product literature, Quixtar requires the IBO to correct the misinformation and may apply sanctions up to an immediate six month suspension. We also have a Zero Tolerance Policy against unauthorized websites or advertising.
If you would like to promote Perfect Water, but aren't sure if you are doing so correctly, please contact Rules Administration at qbcr.department@quixtar.com or 616-787-6712. Or, if you become aware of anyone making unauthorized claims about this or any other product offered by Quixtar, please contact Rules at the above e-mail address or phone number.