Greetings from sunny Ada!
Thanks again for your input and questions regarding my last post on the changes the Sales Department is making. Several of you mentioned that, as corporate folk, we don't have the credibility to tell IBOs how to sell or build an organization - you're right, couldn't agree more! Our intended role is not to go around IBO leaders, tell IBOs how to build the business, or take over IBO organizations.
As mentioned in my article dated March 21, this business is based on relationships and technology can't take the place of sitting down face to face. We have lots of data and information that we want to share with IBOs about their specific businesses regarding renewal rates, activation of new IBOs with product, profitability, product mix, sponsoring, etc. and we think IBOs can use this to help make better decisions and to focus their efforts.
We can also share best practices that we are learning as we talk to more and more IBOs about the things that they do to help their business grow. We can also help guide them to training, or look for creative ways to bring our resources to bare in order to help move their businesses forward. But in the end, it is their decision because it is their business.
Over the past several years we (Sales) have relied too much on phone and email. I believe that for us to build credibility and stronger relationships with the IBOs we need to get out and experience their world first hand. We realize that we have to earn the respect and trust of the IBOs, and there will be many who will resist what we are attempting to do. We understand and respect that, but I do believe that this is the right way to go.