Sorry I have been absent from these communications the past few weeks --- I have been at Diamond Club in Hawaii and traveling. However, I have been reading the blogs on an almost daily basis. Let me say that the exchange .... whether critical or positive of our business, in my view, is very helpful to us at Quixtar and Alticor in helping us achieve one of our original objectives with the Opportunity Zone, which was to tell our story and hear feedback on how we can improve the overall Quixtar business for the future. In fact, I have asked all Quixtar and Alticor employees (especially in the Sales, Marketing, Communications, R&D depts) to log into the Opportunity Zone and see what is being said about our business to better understand how we can support IBOs. The Opportunity Zone is proving to be an excellent resource to hear the good, the bad and the needs of IBOs and the marketplace. THANK YOU for your ongoing interest in the Opportunity Zone.
Let me give you a brief recap of Diamond Club. While we recognized 36 new Diamonds and above, the main focus of Diamond Club was the ongoing transformation of the enterprise into an even better business opportunity that creates clear paths to profitability with IBOs at all levels and ensures those involved with Quixtar are proud of their affiliation.
Malcolm Gladwell, author of Blink and Tipping Point, was the featured speaker ---- a few weeks ago he spoke at our Global Management Conference and we thought he would be great for the Diamonds. HE HIT A HOME RUN! His presentation was powerful and informative and helped get us ALL thinking on how we can "frame" our business to meet the needs of the marketplace, improve our human behavior and run our business more effectively. He acknowledged that IBOs in Quixtar can serve as positive "social connectors" who will help improve the marketplace in a positive way. We also had David Blaine, yes, that David Blaine (world famous magician) dazzle the Diamonds with his magic and charm. Listen to this ... he pulled a thread from one of the Diamond's sweaters, swallowed it and than pulled it out of his belly ... WOW!
However, the highlight of Diamond Club was the " First Circle Experience." The Experience (Product Expo) was designed completely around the specific product pathways that we believe will help all IBOs create a more profitable, balanced business. By "balanced" we mean a business that involves equitable parts sponsoring others, using products and selling products. The Diamonds could walk around "the experience" and gain a better understanding of our goal for products to be marketplace-driven ...products that IBOs want to sell and the consumer wants to buy. We will be talking more about the pathways in the coming weeks but they basically are:
Conversation Starters --- products that create an immediate "wow" factor. They are cost competitive at suggested retail, have attention-grabbing packaging, and are convenient to use. "On the go" type products that are highly consumable.
Trust Builders --- products/brands that go a long way towards laying the groundwork for a long-term relationship. These products are the foundational Health and Beauty products, have excellent value and high use rates.
Loyalty Creators --- these products offer powerful and positive impact on customers and help solidify their loyalty to IBOs and their customers. They are high quality, have premium brand value, and are personalized and solution based.
Overall, Diamond Club was a positive event in a great setting that helped both the company and IBO leaders focus on the future of the business.