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More on Transparency
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I have to admit that as an organization, we've talked more about transparency than we've acted upon it.
I can date the first discussions about transparency to the late 1990s. At that time, we were a little more translucent than transparent. We released very little information beyond retail sales and required disclosures.
But we're changing that. Quixtar seeks to be transparent in providing information that will help increase understanding of its business opportunity. And to provide information that manages the expectations of IBOs about the potential of our opportunity at all levels. Basically, it's to help people understand what the opportunity is, how one earns, what kind of money can be earned, and the time and effort required to achieve higher income levels. And it's a matter of viewing disclosure not as an obligation but as an opportunity.
We're currently working on an overhaul of all of our IBO registration materials, including the Quixtar IBO Compensation Plan overview, known affectionately by its SKU number -- the SA4400. But we're asking our team not to refer to this document by its old nickname because we want to take a fresh approach to what this -- and related communications -- do to inform prospects and others about the business opportunity. This has become a bit of a joke as we refer to it as "the piece formerly known as the SA-4400." Or, "the prince" for short!
But seriously, it means taking a new approach to an old subject -- and turning words into action.
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About Beth Dornan
I’ve been writing professionally (published) since I was 14, which means I’ve now logged 30+ years as a writer. I grew up in Northwest Indiana (“the region” to those familiar with the greater Chicago area), went to journalism school at Indiana University and was a reporter before going into PR. Realized I didn’t have the heart or stomach for journalism. I worked at a Grand Rapids PR agency founded by two former Amway Public Relations alums before leaving them to join Amway Public Relations in March 1989. I hopped over to Quixtar shortly after its launch in 1999. I’ve been married since 1992 to my college sweetheart and am Mom to two girls.
adatudes@opportunityzone.com